PRIVACY POLICY

Effective Date: September 2025

Wilderness Goods respects your privacy.

1. Information We Collect

Voluntarily provided: when you sign up for our newsletter, contact us, or submit forms
Automatically collected: via cookies and similar technologies used by analytics and advertising partners (e.g., Google Analytics 4, Google AdSense, Microsoft Clarity)

2. How We Use Your Information

Operate, secure, and improve the website and content experience
Analyze traffic, engagement, and reader preferences to guide what we build next
Serve relevant ads and measure affiliate link performance
Communicate with you (e.g., newsletters and replies to inquiries)

3. Analytics and Tracking Tools

Google Analytics 4 (GA4): tracks pageviews and interactions to understand how our site is used. Data is reported in aggregate

Microsoft Clarity: provides behavioral metrics (heatmaps, scroll, click patterns) to improve usability. Usage data is captured with cookies and other technologies and may be shared with Microsoft for analysis. See the Microsoft Privacy Statement‍

We use Clarity solely to improve user experience and content quality. Sensitive fields — such as personally identifiable information (PII) — are excluded from capture where applicable

Google AdSense: displays ads on our site. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. You can manage ad personalization at Google Ad Settings

4. Cookies

Cookies are small files that help the site function and measure performance. We use them to:

Remember preferences and improve load experience
Measure traffic, engagement, and errors
Serve and measure ads; attribute affiliate clicks

You can disable cookies in your browser. Some features may not work as expected without them.

5. Affiliate Links

Some articles include affiliate links to retailers such as Amazon, REI, Backcountry, and others. If you click a link and make a purchase, Wilderness Goods may earn a commission at no additional cost to you. We only recommend products we believe offer value in the field and align with our commitment to the outdoors.

6. Data Sharing & Security

We do not sell your personal data
We share limited data with service providers (analytics, advertising, email) to operate and improve the site
We take reasonable safeguards; however, no method is 100% secure

7. Your Choices

Adjust browser settings to block or delete cookies
Manage personalized ads via Google Ad Settings
Request deletion of information you’ve provided by emailing us

8. Contact Us

Questions about this policy? Email legal@wildernessgoods.com
We review this policy periodically and update the “Effective date” when changes are made

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