Privacy Policy

Effective date: September 2025

1. Information We Collect

  • Voluntarily provided: when you sign up for our newsletter, contact us, or submit forms.
  • Automatically collected: via cookies and similar technologies used by analytics and advertising partners (e.g., Google Analytics 4, Google AdSense, Microsoft Clarity).

2. How We Use Your Information

  • Operate, secure, and improve the website and content experience.
  • Analyze traffic, engagement, and reader preferences to guide what we build next.
  • Serve relevant ads and measure affiliate link performance.
  • Communicate with you (e.g., newsletters and replies to inquiries).

3. Analytics and Tracking Tools

Google Analytics 4 (GA4): tracks pageviews and interactions to understand how our site is used. Data is reported in aggregate. Learn more.

Microsoft Clarity: provides behavioral metrics (heatmaps, scroll, click patterns) and session replay to improve usability. Usage data is captured with cookies and other technologies and may be shared with Microsoft for analysis. See the Microsoft Privacy Statement.

We use Clarity solely to improve user experience and content quality. Sensitive fields — such as personally identifiable information (PII) — are excluded from capture where applicable.

Google AdSense: displays ads on our site. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. You can manage ad personalization at Google Ad Settings.

4. Cookies

Cookies are small files that help the site function and measure performance. We use them to:

  • Remember preferences and improve load experience.
  • Measure traffic, engagement, and errors.
  • Serve and measure ads; attribute affiliate clicks.

You can disable cookies in your browser. Some features may not work as expected without them.

5. Affiliate Links

Some articles include affiliate links to retailers such as Amazon, REI, Backcountry, and others. If you click a link and make a purchase, Wilderness Goods may earn a commission at no additional cost to you. We only recommend products we believe offer value in the field.

6. Data Sharing & Security

  • We do not sell your personal data.
  • We share limited data with service providers (analytics, advertising, email) to operate and improve the site.
  • We take reasonable safeguards; however, no method is 100% secure.

7. Your Choices

  • Adjust browser settings to block or delete cookies.
  • Manage personalized ads via Google Ad Settings.
  • Request deletion of information you’ve provided by emailing us.

8. Contact Us

Questions about this policy? Email legal@wildernessgoods.com.

We review this policy periodically and update the “Effective date” when changes are made.