COOKIE POLICY

Effective Date: September 2025

1. What Are Cookies?

This is going to be disappointing for some of you. We do not have a baked goods policy.

Cookies are small text files placed on your device to help websites function, remember preferences, and analyze performance. Similar technologies include pixels, local storage, and device identifiers—this policy refers to all of them as “cookies”

2. How We Use Cookies

Essential: security, load balancing, and basic site functionality
Preferences: remember settings (e.g., dismissed banners)
Analytics: understand traffic and engagement (e.g., Google Analytics 4, Microsoft Clarity)
Advertising: serve and measure ads (e.g., Google AdSense) and attribute affiliate clicks

We use cookies to improve user experience and content quality. Sensitive fields — such as personally identifiable information (PII) — are excluded from capture where applicable.

3. Cookies We Use (examples)

GA4: analytics measurement (aggregate usage)
Microsoft Clarity: heatmaps and session replay for UX improvement
Google AdSense: ad delivery and measurement; may use cookies for ad personalization
Affiliate tracking: outbound click attribution to retailers.

4. Your Choices

Adjust your browser settings to block or delete cookies
Preferences: remember settings (e.g., dismissed banners)
Manage Google ad personalization at Google Ad Settings
Use private browsing modes to limit cookie persistence

5. Retention

Cookie durations vary by provider and purpose (e.g., session vs persistent). Analytics data is retained in aggregate; we periodically review retention settings to minimize data kept longer than necessary.

8. Contact Us

Questions about this policy? Email legal@wildernessgoods.com

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We review this policy periodically and update the “Effective Date” when changes are made

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